London, 3 September 2018 – King’s Cross announces that London’s first LA-style concept store, Twiin, is to launch at Coal Drops Yard, the new Heatherwick-Studio designed shopping and lifestyle district in King’s Cross. Twiin is a new premium concept from Obi Ejifor of Self Service UK, inspired by the similarities between the fashion tribes of London and Los Angeles, and grounded in an eclectic mix of contemporary, vintage classics and easy to wear pieces. It seeks to create a perfect balance between vintage and luxury, old and new.
Confirmed brands to be stocked include Wildfox, Cotton Citizen, Thomas James LA, Boyish Jeans, Une Heures and Bandolier. The store will reflect an LA vibe that isn’t obvious or clichéd, taking inspiration from iconic Los Angeles architecture while utilising the existing architecture of Coal Drops Yard, and infusing this with an eclectic mix of materials such as dark woods, rippled tinted glass, velvets and brushed aluminium. It will also feature a ‘Sun’ at front of the store, creating an ambient light that bathes the store in a permanent LA glow. Twiin will open to the public in late October 2018.
Coal Drops Yard was originally established in 1850 to handle the eight million tonnes of coal delivered to the capital each year, and was latterly the location of nightclubs Bagley’s and The Cross. The area is now reopening, reinvented by the acclaimed Heatherwick Studio, which has interwoven a contemporary design with the surviving structures, streets and rich ironwork of the original Victorian coal drops. Coal Drops Yard will be a vibrant new shopping district at the centre of King’s Cross, home to over 50 stores, restaurants and cafés, bringing together a community of like-minded brands alongside new public spaces, making it an oasis-like space for visitors to dwell, discover and to explore. Special in-store events, workshops, pop-ups and talks will all feature as part of an ongoing programme of activities and events.
Twiin joins an expanding line-up of forward-thinking retailers that include Paul Smith, Tom Dixon, Cubitts, Wolf & Badger, Le Chocolat by Alain Ducasse, Samsung, MHL. By Margaret Howell and COS, as well as restaurants Barrafina, Casa Pastor and wine bar The Drop. A full list is available below.
With its innovative shopping experience, canal-side location in the heart of King’s Cross and state-of-the-art architecture, Coal Drops Yard is set to become a magnet for shoppers and visitors from across London, the UK and further afield when it opens on 26 October 2018.