London, 14 June 2018 – Ducasse Paris’ signature chocolate brand, Le Chocolat Alain Ducasse, created and manufactured in Paris, is to open a permanent store at Coal Drops Yard, the new Heatherwick Studio-designed retail district in London’s King’s Cross. Offering single-origin and flavoured ganaches, pralinés “à l’ancienne”, chocolate bars and more, the shop is Le Chocolat’s first opening in London, and launches October 2018.
Le Chocolat Alain Ducasse is born from the desire to return to the source, the very essence of what chocolate is made of: precise, meticulous and creative work, a craft that works with bespoke machinery and a drawn out process. Its chocolates are made traditionally in Paris, in a workshop at the back of a small cobbled courtyard at 40 rue de la Roquette, with each step of the confection process mastered and controlled by Ducasse’s trusted artisan chocolate specialists.
Passionate about the quest for the essential, Alain Ducasse and his team select cocoa beans from around the world based on their purity as much as on their personality. Alain Ducasse acts as artistic director, defining flavours, while the chocolate maker adjusts, adapts, and then works some more, each day, with expertise and ingenuity. Together, they taste and fine-tune to create chocolates that best express their origins and character, rediscovering the precise and laborious process required for making chocolate.
Located in a reimagined set of coal drops adjacent to Granary Square and Regent’s Canal, Coal Drops Yard will house over fifty independent stores from a unique mix of established and emerging brands, along with cafés, bars, top independent restaurants and new public spaces when it opens in October 2018. Le Chocolat joins an expanding line-up of leading retailers that also includes Paul Smith, Tom Dixon, Cubitts, Manifesto, Form + Thread, Cheaney, Maya Magal, Lost Property of London, Beija London, Emin & Paul and Universal Works, as well as restaurants Barrafina, Casa Pastor and wine bar The Drop.