London, May 2018 – King’s Cross announces today that innovative lingerie brand Beija London are to open their first permanent store at Coal Drops Yard, the new Heatherwick Studio-designed shopping quarter in King’s Cross. Following a successful series of pop-ups, Beija London will expand their current online-only offering to create a bespoke retail environment in a space rich with heritage detail, featuring an original cobbled floor, Victorian brickwork and refurbished iron columns. The store will open to the public in October 2018.
Founded by sisters Mazie Fisher and Abbie Miranda as an independent label in 2016, Beija produces everyday luxury products that eschew the one style fits all approach to lingerie. Across their size spectrum, each design has a different construction that appreciates the nuances of various bust sizes. Featuring feminine, modern classics with a minimal aesthetic, the collection is proof that well-designed lingerie does not have to be dictated by your cup size.
Located in a reimagined set of coal drops adjacent to Granary Square and Regent’s Canal, Coal Drops Yard will house over fifty independent stores from a unique mix of established and emerging brands, along with cafés, bars, top independent restaurants and new public spaces when it opens in October 2018. Beija London join an expanding line-up of leading retailers that also includes Paul Smith, Tom Dixon, Cubitts, Manifesto, Form + Thread, Cheaney, Maya Magal, Lost Property of London and Universal Works, as well as restaurants Barrafina, Casa Pastor and wine bar The Drop.
“There’s something really exciting about the thought of all of us shopkeepers opening at the same time,” say Fisher and Miranda. “The location is perfect, easy for everyone to get to and so beautifully designed. We feel really fortunate to be involved.”
Originally London’s primary coal store, Coal Drops Yard was established in 1850 to handle the eight million tonnes of coal delivered to the capital each year. The original structures have been reinvented by the acclaimed Heatherwick Studio, which has interwoven a striking contemporary design with the surviving grand brick viaducts, cobbled streets and rich ironwork of the Victorian coal drops situated on the site. With its leading line-up of brands, canal-side location in the heart of King’s Cross and state-of-the-art architecture, Coal Drops Yard is set to become a magnet for shoppers and visitors from across London, the UK and further afield.