Posted: Thursday 15th February 2018

Sweaty Betty, the much-loved women’s activewear retailer, has signed a deal to open a new store at King’s Cross. The British retailer will take a 10 year lease on the last remaining unit on King’s Boulevard, and join lifestyle brands Nike, Jigsaw, & Other Stories, Carhartt WIP, and Space NK, who have also just announced they will be joining the line-up.

Specialising in women’s workout wear and with over 50 shops in the United Kingdom, Sweaty Betty King’s Cross is scheduled to open in the spring. Within the space you will find the brand’s entire activewear and accessories collection, a new hangout area for customers, free monogramming and kombucha on tap.

Autumn this year will see the arrival of the main concentration of retail at King’s Cross with the opening of Coal Drops Yard, London’s newest shopping destination, set to offer 100,000 sq. ft. for up to 65 shops, a major restaurant and numerous cafes, all together in historic former industrial buildings reinvented by Heatherwick Studio.

Speaking about the announcement, Jeremy Hall, Project Director, Argent, said:

“We are very happy to announce Sweaty Betty as the latest tenant to lease retail space on King’s Boulevard – marking the completion of the retail street. This marks an exciting start to the year, which will also see the opening of Coal Drops Yard, in autumn 2018.”

Adding to this, Simon Hill-Norton, CEO, Sweaty Betty, said:

“King’s Cross is one of London’s most vibrant and energetic neighbourhoods right now. This is one of the most exciting developments I have witnessed in London and we can’t wait to join our friends in the area.”

The retailer will take a 1,722 sq ft unit on King’s Boulevard, where annual footfall is estimated to be at 18 million people by 2019.

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