King’s Cross Becomes London’s Largest Outdoor, Free WIFI Zone

Posted: Tuesday 17th July 2012

King’s Cross has become London’s largest outdoor, totally free public WiFi zone after signing a deal with The Cloud.

The WiFi zone, which is now live, is part of the transformation of the 67-acre development site, creating an ‘always on’ experience throughout the public areas at King’s Cross. The zone benefits the thousands of people living, working in or visiting the area including the 4,500 students from Central Saint Martins who have recently moved to King’s Cross. The first public spaces covered by the free WiFi include King’s Boulevard and the West Handyside Canopy and will be extended as new public spaces open to the public, including Granary Square, which opens this summer.

The urban WiFi zone covers the new piece of the city being created at King’s Cross, behind the two key transport hubs of St Pancras International and King’s Cross Station. It is London’s largest outdoor, totally free WiFi zone, allowing anyone to access a high-speed internet connection whenever they want, regardless of which mobile network or ISP they are with.

The installation follows other outdoor networks from The Cloud in recent months, showing a growing trend towards the use of public WiFi access in the UK. Previous installations in London – including the Square Mile and Canary Wharf estate – have created a group of public access WiFi zones where anyone with an internet-enabled smartphone, tablet device or laptop can log on and enjoy a broadband connection. Since 1st January 2012 The Cloud has added over 4,000 hotspots to its network and an estimated 4m people pass through the network every by visiting one of its partners.

To connect, all users have to do is register once for a free Cloud account and then login through their device’s internet browser.

Alison Ruck, Head of IT at King’s Cross, said: “Installing free, unlimited WiFi for everyone using the public spaces at King’s Cross is a vital ingredient in making this a great place, where people want to come. We were adamant about providing free access, with no catches, and setting the standard. The internet is becoming a basic requirement in our lives which is why at King’s Cross, whether people are walking up King’s Boulevard or sitting in Granary Square, they are able to stay connected, find out what’s going on around them and continue to access all the exciting content which is available at the touch of a button.”

Vince Russell, managing director of The Cloud, said: “We’re very excited to be part of this major new development and bring our considerable experience to delivering fast, reliable, public access WiFi to London’s newest postcode. As smartphone and tablet penetration grows so the demand for public access WiFi in outdoor spaces continues to accelerate. Making WiFi freely available means people can be more productive, or simply entertain themselves, whenever and wherever they are. Forward-thinking places like King’s Cross have invested in this infrastructure to offer people a robust and free network which I am sure will prove to be well used and appreciated.”

Look for The Cloud SSID, ‘_The Cloud’ when you search for wireless next time you’re in King’s Cross.

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