What’s the secret to the perfect blow dry?
“A combination of the right products and great tools,” says Corrado Tevere, owner and Creative Director of London’s hotly in-demand
Radio salons. He should know, having been entrusted with the tresses of such A-listers as Florence Welch and Natalia Vodianova. “The new Dyson dryer is great,” he continues. “It keeps hair healthier in the long run as it controls its own temperature to prevent hair from becoming too hot. Then I like to finish off the look with a GHD Professional Styler to create a soft modern wave.”
Tevere arrived in London in the mid-Nineties in search of “something creative… I always love to create shapes,” he says. It was when working as an assistant in a salon on Portobello Road, however, that he “fell in love” with the craft of cutting hair. He later qualified at an established salon in Covent Garden and just two decades on, now owns four salons across the capital.
The most recent Radio opening is in King’s Cross
This is a location steeped in history and abuzz with activity. It was the “creative energy” of Central Saint Martins, the “different audience” that January’s Lumiere Festival attracts and simply, the “strong impression” left by designjunction that drew Tevere to it. “Radio is a platform to exchange creativity,” he explains. “The salon also doubles-up as gallery and event spaces with on-going creative events… King’s Cross [seemed] like the best location.”
The flagship store for Redken haircare, Radio King’s Cross offers not just top-end cutting and styling, colouring and blow-dries, but spa and beauty options too. “It’s our first venture into beauty treatments,” says Radio beauty therapist, Humma. “We offer everything from pedicures, manicures, eyebrow maintenance and hair removal, to spa treatments by Haeckels – and not forgetting lash extensions by award-winning lashes by LBN.”
Escape into relaxation
Radio expanded into beauty treatments following requests from clients. Their success so far proves that in today’s market, feeling good is as important as looking good to consumers. So while such treatments as groomed, thick eyebrows remain sought-after, Radio’s most popular treatments are actually massages. “According to our clients, we’re the only salon local to King’s Cross that provides this escape into relaxation,” says Humma. With a new detoxifying seaweed wrap coming soon, however, the humble massage might be facing some competition.
Hair, however, remains Radio’s mainstay and naturally, the team are practised at all the trends. “Balayage [a technique for highlighting hair in which the dye is painted on in a way that creates a graduated effect] and the bolder look of Tiger Eye Hair, are still very popular,” says Tevere, “but they have both transitioned into a wider range of tones, moving towards reds and browns and a more natural look.”
“Now is about individuality and personality,” he explains. “A classic hairstyle can be as powerful as an avant-garde look, if it’s worn with personality and conviction.”
Amber and golden tones are the colours du jour, and the cut of the year – in Tevere’s view – is the boy cut Guido Palau brought to Alexander Wang’s AW17 fashion show in New York. “[It] displayed a rawness and elegance simultaneously,” he says.
However, it’s not the popular cuts that Tevere’s clients are most interested in. The question he gets asked time and time again is: “how do I make my hair look salon-good when I get home?”
The answer? “Sadly there aren’t any shortcuts; you have to dedicate some time to styling your hair and use the right products and tools.”
And if that’s not possible, best keep going back to Radio.