Ben Spriggs, Executive Editor of ELLE Decoration uncovers the world-leading design show's second year at King’s Cross.

Posted: Thursday 14th September 2017

Every September, the London Design Festival takes over the UK’s capital, filling the city with the latest in UK product design and both architectural and international innovations. Initially this celebration of creative endeavour was based around a number of staid and serious fairs and showcases aimed wholly at the design trade. This all changed in 2011 with the launch of designjunction, a new take on these previously oldfashioned trade shows, created by a team of industry insiders to revolutionise the way brands and consumers appreciate and interact with design.

Now in its seventh year, the show has become an integral part of the yearly London Design Festival and has progressed from showcasing 25 brands in its first year to over 200 world-class
companies today. In 2016, designjunction decided to switch the show’s location to the creative quarter of King’s Cross; a move which saw it attract 27,000 visitors over five days. Since launch, the show has also expanded its global presence to include events in the other major design cities of Milan and New York.

As with last year’s show, 2017’s designjunction is divided between a number of different locations across the entire King’s Cross neighbourhood, with each area offering a distinct design focus, mixing global furniture, lighting, accessories and technology brands alongside pop-up shops, installations and interactive features. Depending on what you’re looking to get from the show, explore Granary Square, Cubitt House, Cubitt Park, The Crossing and The Canopy to find a treasure trove of design ideas and inspiration.

As part of the 2017 show, Granary Square, the iconic fountainfilled forecourt in front of Central Saint Martins (CSM), will play host to an eye-catching interactive installation in collaboration with brand Turkishceramics and artist Adam Nathaniel Furman. Taking visitors through the rich history of ceramics in Turkey, four four-metre high, colourfully tiled gateways will each tell a different design story. Elsewhere, Dutch flower delivery service, bloomon, will create a foliage-covered passageway including a secret flower-filled room hosting intimate workshops and talks. Meanwhile, automotive firm, Renault UK, will showcase its concept Trezor car for the first time within a bespoke interactive structure alongside its collaboration with design students from CSM.

Cubitt House and the adjacent Cubitt Park are two temporary pavilions that run alongside the CSM building, these will showcase an impressive line-up of international brands. With the focus on furniture and accessories (including design heavyweights Deadgood, Decode, Design House Stockholm, Fredericia, Friends & Founders, Humanscale, Kirkby Design x Eley Kishimoto, Icons of Denmark, Isokon Plus, James Burleigh, Marset, Morgan Furniture and many more) the entire ground floor of one pavillion will be given over to lightjunction, a curated selection of decorative lighting brands. New for this year, Cubitt Park will play host to some of the world’s most interesting emerging designers, luxury homewares and the Material Collective – a collaboration with material experts the SCIN gallery – exploring different materials used in the design process both today and in the future.

The Crossing, the name given to the space which joins Stable Street to The Canopy, runs through the five-storey CSM building and will feature a number of high-profile installations from big-name brands. Here you’ll find the first UK edition of the Rado Star Prize, which sees the Swiss, design-led watch brand collaborate with designjunction to offer a design competition open to graduating and emerging designers, with the winner announced during the show. Elsewhere, surface manufacturer Corian will reveal its wide variety of trendsetting patterns and tones, and custom colours with a multitude of uses in the design industry. LED lighting specialists Blackbody also team up here with fellow French porcelain studio, Haviland, to create the stunning ‘Helen, Light & Porcelain’ bespoke chandelier.

The final area of designjunction, The Canopy, is a temporary pop-up venue for premium retail brands and emerging labels. Aimed at design-savvy visitors, it’s the ideal place for those looking to make well-considered purchases to take home. From fashion accessories to technology, ceramics, glassware and stationery, shoppers will be able to invest in some of the most cutting-edge brands available today including the likes of Areaware, MOXON, One We Made Earlier, Tom Pigeon, Sarah Straussberg, Oggetto, Dashel and many more.

With over 200 of the world’s most iconic design brands being presented to leading design professionals and design-focused consumers, designjunction is a place to meet and be inspired, all within one of London’s most creative neighbourhoods .

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